It’s not everyday one gets to ponder the importance of The 2009-2014 World Outlook for 60-Milligram Containers of Fromage Frais. And it’s certainly not everyday that a person decides to spend 795 British Pounds to find out more about it. But at least the book, written by Philip M. Parker, a professor of marketing at the French campus of Insead international business school, has attained the dubious laud of The Bookseller magazine’s Bookseller/Diagram Prize for Oddest Book Title of the Year.

Philip Stone, the magazine’s charts editor and awards administrator wrote in the congratulatory statement;

“What does the future hold for these items? Well, given that fromage frais normally comes in 60-gram containers, one would assume that the world outlook for 0.06-gram containers of fromage frais is pretty bleak. But I’m not willing to pay £795 to find out.”

 

Runners-up for the award were Curbside Consultation of the Colon, The Large Sieve and Its Applications, Strip and Knit With Style and Techniques for Corrosion Monitoring.